Posted by: admin in fashion on June 16th, 2010

Fashion is synonymous with long – legged svelte models wearing designer clothes walking down the ramp normally. However, the fashion industry has spread its wings to accommodate sports into its purview. There was a time when games like football and soccer were watched and remembered only for the game and the way the players performed as a team. Now, along with the game, the public and especially the fans keep a track of what their favorite players are wearing to the game. That is what fashion in soccer is all about and the clothing industry is cashing in on it, heavily. In earlier days, when soccer was just catching the fancy of the sport player and audiences, there was no pre – determined uniform for the players. Both sides would play the game and the only way to distinguish the two teams would be the numbers and names. Nowadays, each team will be seen sporting shirts and jerseys of two colors with their names and team logos or emblems on the shirts. This is mainly because of television and media coverage which has led to commercialization of soccer. The other reason is that soccer teams are owned by different clubs, corporate houses or business tycoons and hence their logos and badges etc. , help to identify the team with its owners. What catches the eye of the fans is the color of the shirt which their home team is wearing, the number written behind the shirt or the emblem of the team

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